Same business. Better website.

The goal was never to change what makes these businesses good. It was to make that easier to see, easier to find, and easier to book.

Sabrina Cunningham of Salt and Sage Studios, the person behind every before and after on this page

Proof · Three clientsBirch & Willow · The Groomed Goose · Clarissa Rene Hair

Before + after

What changed, and what didn’t.

The goal isn’t to change what makes the business good. It’s to make that easier to see online.

same brand, same owner

The Groomed Goose homepage before the audit: a welcome headline and a goose photo, with no mention of waxing or lash services — **Before**

The Groomed Goose homepage after: waxing, lash lifts and brows in Denver’s Highlands, with services, an owner introduction, and reviews on the page — **After**

The Groomed Goose · Denver Highlands

A perfect five stars, 119 Google reviews, and an incredible brand 🪿. The internet just couldn’t tell what the Groomed Goose actually did, only that it had a killer brand presence. Now the homepage says waxing, lash lifts, and brows in the first breath, introduces Samantha by name, and puts the honking reviews where nervous first-timers can find them. The personality and visual style stayed exactly as they were, and the UX, SEO, and AI search all got better underneath.

same studio, clearer welcome

The Birch and Willow homepage before: a mountain photograph, the line Celebrate Your Wild Heart and Inner Beauty, and three black and white tiles that name no treatments — **Before**

The Birch and Willow homepage after: a skin close-up, the line Naturally Beautiful, Effortlessly You, your favorite Denver spot for lashes, brows, waxing and skin, and real treatment photography with a book and an explore button for each service — **After**

Birch & Willow Beauty Co. · Denver

The old homepage opened on a mountain and a mood. Lovely, and it never said what the studio did: three grayscale tiles, one Learn More each. The new one names it in the first breath, your favorite Denver spot for lashes, brows, waxing and skin, then describes real treatments in plain words and gives every service two ways in: book it, or read about it first. Same quiet luxury, same owner, now legible to someone deciding at eleven at night.

one service, two ways in

The Birch and Willow service tiles before: three grayscale stock images labelled skin care, lash and brow, and hair removal, each with a single Learn More button — **Before**

The Birch and Willow services page after: an opening panel naming lash and brow services, waxing, facials and dermaplaning in Denver’s Highlands, with real treatment photography and a book and a learn more button for each service — **After**

The service tiles · Birch & Willow

Before: a jade roller, a cactus, and three identical Learn More buttons. After: an opening that says what Birch & Willow does and where, lash and brow services, waxing, facials and dermaplaning in Denver’s Highlands, with real treatment photography and two buttons per service so the person who is ready can book while the person who is nervous can read first. The brand did not change. The questions it answers did.

from booking link to website

Clarissa Rene Hair before: a GlossGenius booking page with a name, three services, and a book button — **Before**

Clarissa Rene Hair after: a bridal page that explains on-location wedding hair, the stylist, the process, real weddings, reviews, and how to inquire — **After**

Clarissa Rene Hair · Colorado

Clarissa had built a beautiful bridal business through Instagram and a GlossGenius booking page. Brides could see her work and book, but nothing explained her services, her pricing, what a trial involves, or what it would feel like to have her there on the wedding morning. The new site answers all of it, in her voice, before the inquiry.

one service, one page

Clarissa Rene Hair services before: a scrolling list of highlight services with prices and book buttons, nothing about what each one is for — **Before**

Clarissa Rene Hair extensions page after: what hand-tied extensions are, who they suit, the process, recent work, common questions, and a consultation button — **After**

The service menu

Before, every service was a line on one page: a name, a price, a button. Now each one has its own page that explains what it is, who it’s for, what happens at the appointment, and what to ask. That’s the page Google can rank and the page a new client can decide on.

Ready when you are

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