Selected work · Salt & Sage StudiosFive case files

A few of the businesses I’ve gotten to work with

Different rooms, same intention: an online experience as considered as the one waiting on the other side.

A laptop, phone, and camera laid out, the tools behind Salt and Sage website projects
01Pilates studio · Website Implementation + SEO

Arc Pilates and Movement

LoHi, Denver
The file opened with
A perfect 5.0 on Google. A title tag reading “.”
Where it landed
Descriptive titles, Arc at a Glance, expanded FAQs

Jenna already had a website that felt like her. It just needed to do more for her business. We started with a 24-page audit covering SEO, AI search, conversion, social media, and the full client journey, paired with a paste-ready Implementation Package so every recommendation came with a clear next step.

“The behind-the-scenes SEO work made such a noticeable difference in helping my website get pushed forward in search results.”
Jenna Tolpin, Arc Pilates and Movement

Together, we kept everything she loved and strengthened everything around it. Now, the site gives search engines a clearer understanding of her business and gives new clients a much easier path from finding her to booking a session.

02Solo nurse injector · Strategic Website + Local SEO

Balanced Injection

Sloan’s Lake & West Highland, Denver
The file opened with
No website, no Google presence, opening day on the calendar
Where it landed
Live for opening day; fully booked; first on Google for her neighborhood

Sari was already doing incredible work. The internet just hadn’t gotten the memo. With no website and almost no presence on Google, new clients had very little chance of finding her unless they already knew her.

Together, we built everything from scratch: a homepage, a treatments hub, dedicated pages for every service and concern, and the local SEO to help the right people find her. Now, her books are nearly full. A much better problem to have.

“I opened my business and within weeks was getting found on Google. That’s Sabrina.”
Sari Arkin, Balanced Injection

Read the full case study

03Bridal hair · Strategic Website

Clarissa Rene Hair

Colorado
The file opened with
A brand built on Instagram and a GlossGenius booking page
Where it landed
Her first full website, built from what she already had

Clarissa had built a beautiful bridal styling business through Instagram and a GlossGenius booking page. They gave clients a way to find and book her, but her business had grown beyond what a single profile could hold.

Together, we built her first full website from scratch, with dedicated pages for bridal and event styling, easy-to-understand pricing, and an inquiry path designed for brides, bridal parties, and the inevitable wedding group chat. Now, she has a website that feels like her and makes it easy for the right clients to say yes.

See the live site →

04Physical therapy · Denver · Website Edits + Local SEO

Triumph Physical Therapy

For the pain people were told to live with
The file opened with
Four warm pages, almost no answers
Where it landed
Seven symptom-first pages, honest cost, one clear way in

Jill had built a practice her patients trusted. Her website was four warm pages that reflected her care, but answered almost none of the questions someone has before booking and gave search engines little understanding of her pelvic floor work in Denver.

Together, we made the website as clear as the care: pages organized around symptoms instead of diagnoses, honest answers about cost and consent, an easy path to get in touch from anywhere on the site, and a Google profile that finally reflects the practice behind it.

“Working with Sabrina was one of the best decisions I could have made for my small business.”
Jill Burkhard, Triumph Physical Therapy
05The Digital Presence Audit · Built to be used

What an Audit looks like

The document behind every project
A Salt and Sage sample audit scorecard grading SEO, AI search, conversion, and Google profile

Every audit answers one question: what’s actually standing between your business and the people searching for it. It covers your website, search, AI search, Google Business Profile, conversion, and the growth systems around them. It arrives as a polished set of findings, and depending on the scope you choose, a companion Implementation Package with the actual words to fix what I found.

Ready when you are

The next one on this page should be yours.

Two business days, and it’s me who reads it.

Tell me what’s going on