Stop guessing what to post and when.
A personalized audit of what your account is already doing, and a six-week content plan built around what your audience responds to, what you want to sell, and the time you actually have.
You know social media matters. You also have clients booked back to back, a business to run, and approximately six minutes to think of something to post. So you film when you remember, write the caption between appointments, and hope it does something. Some weeks, you keep up. Other weeks, your last post quietly becomes a month old.
If you’re an influencer or content creator, the pressure looks a little different but feels exactly the same. Your account is the business, which makes you the talent, creative director, editor, strategist, and person trying to keep up with the algorithm. Meanwhile, most advice begins and ends with “post more.”
But more content isn’t necessarily better content. You might know which posts get likes without knowing which ones build trust, attract the right audience, or turn followers into clients, customers, or brand opportunities. Your best-performing content and the content your business actually needs aren’t always the same thing.
That’s the gap this audit closes. You’ll get a clear, personalized strategy built around what your audience already responds to, what you want to be known for, and what you can realistically keep creating. No vague advice. No impossible posting schedule. Just a plan that makes social media feel a whole lot less random.
Posting is not a plan. This is the plan.
- Price
- From $750, fixed
- Format
- A polished PDF with a prioritized checklist, walked through on a 45-minute call
- Scope
- What’s working, what isn’t, three to five content pillars, and a six-week calendar
- You receive
- Your bio rewritten, 15 to 20 custom hooks and post ideas, and engagement and repurposing habits
- Add-on
- A second platform (TikTok or YouTube) in the same depth for $200
The audit
what I actually look atThe last 60 to 90 days
Your recent content and whatever analytics exist: what’s working, what’s underperforming, and what deserves far more attention than it’s getting.
The profile itself
Bio, name field, pins, highlights, and links: whether someone who lands on your page in a half-second scroll can tell what you do, where you are, and why to follow.
The message underneath
Who you’re actually talking to, what you want to be known for, and whether the content says so, or says a little of everything to no one in particular.
The path to the sale
How a follower becomes a client: whether the account points anywhere, and whether what you post supports what you actually want people to book or buy.
Social Media Strategy Audit
From $750- The audit: what’s working, what isn’t, and why
- Three to five content pillars, with a recurring series for each
- A practical six-week content calendar
- Your bio and profile, rewritten and ready to paste
- 15 to 20 custom hooks and post ideas
- Community and engagement habits, plus repurposing guidance
It arrives as a polished PDF with a prioritized checklist, and I walk you through the whole thing on a 45-minute call. The pillars come from your expertise and personality, not a template, so the plan only works for one business: yours. Want a second platform covered in the same depth? A full deep dive on TikTok or YouTube can be added for $200.
“I was feeling lost and unmotivated, until she wrote me a thorough plan. She was able to look at my page with a different perspective, which helped me see my direction and what I was doing wrong. I now have grown thousands of followers and have new motivation to inspire others.”Start with my account
Maddie Milton, Denver fitness influencer
Maddie Milton · Instagram Strategy
Maddie is a Denver fitness influencer, Pilates and Lagree instructor, and soon-to-be certified personal trainer. She already had an audience that loved following her. What she didn’t have was a clear plan for turning that attention into a business.
Her 16-page strategy gave her one. It included a message that sounds unmistakably like her, named content series she can return to every week, a six-week calendar built around her cookbook launch and personal training certification, rewritten bios for every platform, and ready-to-use language for the pitches and asks that used to feel intimidating.
Now, one filming day can create content for three platforms. Every post has a purpose, and the entire strategy works around her actual life, including four-class teaching days. Because if a plan only works when your schedule is empty, it isn’t much of a plan.
2,500 new followers in her first month.
Common problems a Social Media Strategy Audit fixes
- You post when you remember to, and it shows
- Followers engage, but nobody clicks through to book
- The bio doesn’t say what you do, who it’s for, or where you are
- Every post is a different voice, because there was never a plan
- You’re a personal brand or influencer and the account has stopped growing
Recognize one of these? Tell me which. That’s a complete brief.
How it goes, in three steps
none of the steps involve going viralSend your handle
Tell me what you sell, what feels stuck, and how much time you honestly have each week. I read every note myself and reply within two business days.
I dig in
I go through your last 60 to 90 days of content, your analytics, and your profile the way a new follower would, then build the plan around what’s already working for you.
The plan, then the call
You get the PDF, then I spend 45 minutes walking you through it, so you leave knowing exactly what to post first and why.
What this is, and isn’t
the fine print, in plain sightAn audit of what’s actually happening on your account, and a customized plan for what to do next: pillars, series, calendar, bio, hooks, and habits.
Built for one primary platform, usually Instagram, with guidance for repurposing to the others. A second-platform deep dive can be added for $200.
Ongoing management. No filming, photography, graphic design, daily posting, scheduling, community management, or paid ads. The plan is mine; the making stays yours.
A promise of going viral or a follower guarantee. What I can promise is clarity: knowing what to post, why it fits your business, and how to keep it up.
If what your account really needs is a better website behind the link, that’s the Digital Presence Audit, and I’ll tell you if that’s the smarter first step. The audit is built for Pilates instructors and studios, injectors, estheticians, and personal brands.
Asked and answered
Something else on your mind? Send a note. I read every one myself and reply within two business days.
Is this only for Instagram?
Instagram is the usual choice because that’s where most beauty and wellness businesses live, but the audit covers whichever single platform matters most to your business. You’ll also get guidance for repurposing what you make onto your secondary platforms, and a full deep dive on a second platform can be added for $200.
Do I need a large following?
No. The plan is built around the audience you have and the business you want, not a follower count. Small, engaged audiences of the right people book appointments; that’s the kind of account this is built for.
Do you create or post the content for me?
No. This is the plan, not the posting. You get the pillars, the series, the six-week calendar, the rewritten bio, and 15 to 20 ready-to-film hooks, and then the making stays in your hands, in your voice. No ongoing management, filming, photography, design, scheduling, or ads.
What do you need from me?
Your handle, view access to your analytics if you have them, and one honest conversation about what you sell, what you want to be known for, and how much time you can actually give this. That’s enough.
How long does the audit take?
Usually one to two weeks from the day I have access, and I’ll confirm the timing with you before anything starts. It ends with a polished PDF and a 45-minute call to walk through it together.
Can I add another platform?
Yes. A full deep dive on a second platform, TikTok and YouTube are the usual ones, can be added for $200.
I’m an influencer, not a service business. Is this for me?
Yes. When the audience is the business, the audit works exactly the same way: what your people already respond to, what you want to be known for, and a plan that fits your actual life. Maddie, the example above, is precisely this: a fitness influencer building toward launches rather than appointments, and her plan was built around a cookbook and a certification, not a booking page.
What happens after I receive the audit?
I walk you through the whole plan on a 45-minute call, so you leave knowing exactly what to do first. Then you run it: the checklist puts every step in order, and the six-week calendar tells you what to post and when. If you’d rather have help with the website side of the same picture, that’s what the rest of the studio does.
“I don’t know what to post” is enough.
Tell me what you sell, which platform matters most, and what a realistic week looks like for you. I read every note myself and reply within two business days.
Tell me what feels stuck