Free, and actually useful
Everything I’ve written down for business owners who want to understand their own website before they hire anyone. Take what’s useful.
Three things to download
Written for Pilates studios, salons, med spas, injectors, and wellness businesses. No jargon, no scare tactics.
The local SEO guide I wish every business owner had
What local SEO actually is, the twenty small problems most websites have instead of one big one, and the fixes that quietly compound.
Get the free guide → Sample · 14 pages · No email requiredA full Digital Presence Audit, exactly as a client receives it
Every finding graded and ranked by impact against effort, so you can see what the audit looks like before you book one.
Download the sample → Booklet · 25 pages · No email requiredI spend hours auditing websites. Here’s what I’m actually looking for.
The full walkthrough of how I read a website: what builds trust, what quietly loses bookings, and what I check before anything else.
Download the PDF →Questions I get asked, answered from real audits
Each one comes from something I actually found on a client’s site. New ones are added as the audits pile up.
Why does one line of code outrank my homepage copy?
A studio with a perfect 5.0 had a title tag that read “.”, on every page. Google had nothing to work with. The fix took an afternoon.
Read the short answer → From the file · Arc PilatesWhat is a “facts block,” and why does AI search need one?
Search engines and AI tools can only repeat what a site states plainly. Arc at a Glance gave them a dozen lines to quote.
Read the short answer → From the file · Balanced InjectionShould a nurse injector put prices on the website?
A brand-new practice launched with pricing on every treatment page. The inquiries were already a fit, and the calendar filled within weeks.
Read the short answer → From the file · Triumph Physical TherapyWhy write for symptoms instead of diagnoses?
Plenty of people know exactly what leaking or tailbone pain feels like. Seven symptom-first pages made a four-page site findable.
Read the short answer →Get the local SEO guide in your inbox
One email, the guide attached, and a handful of useful notes afterward. Never spam, unsubscribe anytime.
The guides show you what to look for. The audit tells you what to fix.
A Digital Presence Audit covers your website, search, Google Business Profile, AI search, messaging, and booking, with a paste-ready Implementation Package.
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