The whole path, not just the website.
A complete look at how people find you, what they see, and where your online presence is making it harder to choose you.
“She genuinely liked my branding, saw the vision, and wanted to help bring it to life. After we met, she had my site done so quickly, and I couldn’t be happier with it.”
Samantha Nelson, The Groomed Goose
People are not tidy little funnels
She hears about you from a friend, Googles you while they’re still talking, reads your reviews, checks Instagram, visits your website, and books two days later.
They bounce between Google, your website, reviews, social media, and sometimes AI search before they ever decide to contact you. I look at that entire journey to see what they’re finding, what they’re missing, and where your online presence is making it harder to choose you.
That means looking at your website, local SEO, Google Business Profile, search visibility, AI search visibility, messaging, content, and the path from discovering your business to taking the next step.
Then I turn it into a clear, prioritized plan. You’ll know what’s working, what needs attention, what to tackle first, and where you have the biggest opportunities to be found and chosen.
Every other project starts stronger after this.
- Price
- From $950, fixed
- Turnaround
- 7–10 days
- Scope
- Website, SEO and local search, Google Business Profile, AI search, messaging, and the booking path
- You receive
- A 20+ page Audit Report, every finding ranked by impact against effort, plus the Implementation Package
- Good to know
- Book Website Implementation within 30 days and the full $950 audit fee will be credited toward the project
Digital Presence Audit
From $950- Every page of your website, reviewed
- SEO, local search, and AI search visibility
- Google Business Profile and reviews
- Messaging, content, and the path to booking
- The Implementation Package: every fix written out, ready to paste
Most audits run twenty or more pages, with every finding ranked by impact against effort. The Implementation Package is included in every audit, not an upgrade: here’s what’s in it. If Instagram is the part you’re trying to figure out, the Social Media Strategy Audit takes the same approach to your social presence.
Audit My Digital PresenceWhat the Implementation Package actually is
An audit tells you what’s wrong. The Implementation Package is the part that saves you the Saturday: every fix from the report, already written, in the order I’d make them. You open your website builder, paste, and move on.
Inside the package
written for your business, not a templatePage titles and descriptions
A title and meta description for every page that matters, written to say what you do, for whom, and where. The line that becomes your Google result.
A facts block for search and AI
A plain-language section stating who you are, where, what you offer, and what it costs, so Google and AI tools can repeat it instead of guessing.
FAQs, answered
The questions a nervous first-timer actually asks, with the answers drafted in your voice. Ready to add to the pages where she’s deciding.
Rewritten copy where the words are the problem
Headlines, service descriptions, and booking-path copy for the sections the audit flagged. Not notes about what to write. The writing.
Page ideas and structure
Where a missing page is costing you bookings, an outline of what it should say and where it belongs in the site.
A page-by-page checklist
Everything above, ordered by impact against effort, with a box to check as you go. If you’d rather I make the changes, you have two options: an Implementation Day ($750) for the top of the list, or Website Implementation (from $1,750) for the full agreed scope, and the audit credits toward it.
Common problems a Digital Presence Audit finds
- Your Google Business Profile ranks, but your website doesn’t
- Instagram and referrals bring clients in, and the website adds nothing to the referral
- AI search and Google can’t state the basic facts about your business
- Reviews live on Google and never appear on the site
- The booking platform shows one price, the website another, and the profile a third
Recognize one of these? Tell me which. That’s a complete brief.
How it goes
Tell me what’s going on
A full brief or a single sentence. I read every inquiry myself and reply within two business days.
I follow the whole path
Your website, your search results, your Google profile, your reviews, and the route from finding you to booking you.
You get the plan
A prioritized set of findings, plus the Implementation Package: the titles, descriptions, FAQs, and copy, already written, so you paste instead of figuring it out.
What this is, and isn’t
A diagnosis of your entire online presence, not just your website.
A plan you can run yourself, in priority order, with the copy already written for you.
Implementation. The Audit tells you what to change; Website Implementation is where I make the changes.
A prerequisite. You can start with any service, though most other work gets better because of this one.
Want the changes made for you? Book an Implementation Day for the highest-priority items, or book Website Implementation within 30 days of your Digital Presence Audit and the full $950 audit fee will be credited toward the project. The Arc Pilates project began with a 24-page audit; most audits are for Pilates studios, nurse injectors and med spas, salons, and estheticians.
Asked and answered
Something else on your mind? Send a note. I read every one myself and reply within two business days.
How long does a Digital Presence Audit take?
Seven to ten days from the day the audit starts, depending on the size of your website and the scope you choose.
What does the audit cover?
Your website, SEO, local search, Google Business Profile, reviews, AI search visibility, messaging, content, and the path from discovering your business to booking.
Do I get help implementing it?
Every audit comes with an Implementation Package: the recommended titles, descriptions, FAQs, facts block, and copy, written out and ready to paste into your website builder. If you would rather I make the changes, you have two options: an Implementation Day ($750) for the highest-priority items, or Website Implementation (from $1,750) for the full agreed scope.
Do I need an audit before a new website?
No. An audit is not required before a website project. It usually helps decide whether a rebuild is warranted or whether optimizing what you have is the better spend.
Let’s find out what’s actually in the way.
Come with a full brief or a single sentence. I read every note myself and reply within two business days.
Audit My Digital Presence