Strategic Website · From $3,500Fixed price, clear scope
Strategic website design and development

A website built for where your business is going.

Strategy first, then design, then build. For a business that has outgrown the website it has, or never had one at all.

Sabrina holding a stack of Salt and Sage business cards, smiling
No. 01What it solves

You are not starting from nothing

Maybe your current website was created when you were still figuring things out. Maybe you’ve been running your entire business through Instagram and a booking link. Either way, you’re not starting from nothing.

You have clients, services, a point of view, and a business that deserves more than scattered links and outdated copy. I bring everything together into one clear, strategic website that reflects the level of work you’re already doing.

Before recommending a new build, I’ll make sure it’s actually the right investment. If your current website has a strong foundation, optimization may be all you need. If the structure, strategy, and content need to be rebuilt, I’ll build it properly.

I start with what you offer, who you want to reach, and what your website needs to accomplish. The design comes from that. And yes, I’ll still spend an unreasonable amount of time choosing the right font.

Salt & Sage StudiosStrategic Website · at a glance

Strategy first. Then design.

Price
From $3,500, fixed
Turnaround
4–6 weeks, depending on scope
Included
Strategy, design, build, copywriting, and local SEO
You receive
A custom-built, fast website that is yours to keep, with 30 days of email support after launch
Good to know
No website yet is fine. No brand yet is a different project, and I’ll say so first
built, not decorated
A phone showing a dream website call, the start of a Strategic Website project
What you receive  ·  4–6 weeks

Strategic Website

From $3,500
  • Strategy first, then design, then build
  • Custom-built, fast, and yours to keep
  • Copywriting and local SEO included
  • Four to six weeks depending on scope
  • Thirty days of email support after launch

Most Strategic Websites include five to seven pages, analytics, guided launch support, and a recorded walkthrough at launch.

No website yet is fine. No brand yet is a different project, and I’ll tell you so before you spend anything.

“She took my existing brand kit and built something that felt completely natural, effortless, and like me, on the first try. No endless back and forth, no revisions that missed the mark. She got it immediately.”
Sari Arkin, Balanced Injection
Build My Website
Sound familiar?

Common problems a Strategic Website solves

  • The business runs on Instagram and a booking link, and has outgrown both
  • You’re opening, and opening day is on the calendar
  • A template site that looks like every other studio in the city
  • Pricing, credentials, and the person behind the practice are nowhere on the first screen
  • Nothing explains what a first visit is like, so nervous first-timers never book

Recognize one of these? Tell me which. That’s a complete brief.

What working together looks like

How it goes

01

Strategy

What you offer, who you want to reach, and what the website needs to accomplish. Everything else follows from this.

02

Design and copy

Pages planned and written around the way your business actually runs, with local SEO built in rather than added later.

03

Build and launch

Custom-built, fast, and yours to keep, with thirty days of email support after launch.

Clear edges

What this is, and isn’t

It is 01

A complete website, built strategy first, with copywriting and local SEO included.

It is 02

The right call when the structure itself is the problem: services you cannot add, a booking path that fights you, or no website at all.

It isn’t 01

The automatic answer. If your foundation is solid, Website Implementation is usually the better spend.

It isn’t 02

A branding project. If you need a logo and a brand identity first, I’ll point you somewhere good.

Not sure a rebuild is warranted? The Digital Presence Audit usually decides it, and I will say so if optimizing is the smarter move. Two builds from a blank page: Balanced Injection, a Denver nurse injector who is now fully booked and the first organic Google result for “nurse injector Sloan’s Lake”, and Clarissa Rene Hair, a bridal stylist. Most Strategic Websites are for injectors and med spas, bridal artists, and stylists who have outgrown Instagram and a booking link.

Before you ask

Asked and answered

Something else on your mind? Send a note. I read every one myself and reply within two business days.

Do I need a completely new website?

Not necessarily. A new website makes sense when your business has outgrown the structure, your services or positioning have significantly changed, or the platform is actively holding you back. If the foundation is solid, I’ll recommend optimizing what you already have.

How long does a Strategic Website take?

Four to six weeks depending on scope, including strategy, copywriting, design, build, and launch.

Is copywriting included?

Yes. Copywriting and local SEO are included, because the words and the structure are the strategy.

What happens after launch?

You own the website, and every project includes thirty days of email support for questions and small adjustments.

Ready when you are

Tell me what you’ve built. I’ll build it a home.

Come with a full brief or a single sentence. I read every note myself and reply within two business days.

Build My Website