Salt & Sage Studios · Denver, ColoradoAudits + implementation · Wellness & beauty

Your business is worth finding. Your website should make it easy.

Web design, SEO, and digital strategy for beauty, wellness, and service businesses ready for what’s next.

I improve what you already have, from your website copy and customer experience to local SEO and how you show up in search results.

Start with an audit →Tell me what’s going on

Full website checkups start at $395.

designed in DenverSabrina of Salt and Sage Studios working at a laptop, web design and local SEO in Denver
Trusted byBeauty, wellness, and service-based businesses
The client registerPilates studios · salons · med spas · injectors · estheticians · physical therapy · bridal beauty
  • 01Balanced Injectionaesthetic injectables
  • 02Arc Pilatesand movement
  • 03The Pilates Kitchenpilates
  • 04Maddie Miltonpilates & lagree
  • 05Clarissa Renehair
  • 06Pilates Mariposapilates
  • 07Triumphphysical therapy
  • 08Groomed Goosewaxing & lashes
  • 09Beth Munsonhair
  • 10Birch & Willowlashes, waxing & skin care
in very good company

I hear the same three sentences.

notes from my inbox
  1. 01
    “My website isn’t bad. It just doesn’t feel like my business anymore.”
  2. 02
    “I know people are finding me online. I’m just not sure they’re finding the right version of me.”
  3. 03
    “Instagram and referrals bring in most of my clients. My website is mostly just… there.”

You don’t need another list of everything your website could do better.

You need to know what’s making people hesitate, what actually matters, and what to fix first.

Tell me what’s going on →
The practice · In three movesAudit to implementation

Diagnose. Plan. Then fix it.

I start by figuring out what is getting in the way, prioritize what matters most, and help you move from knowing something is off to knowing what to do about it.

01
DiagnoseFind the problems affecting your website, search visibility, UX, and conversion.
02
PrioritizeGet a clear plan for what to fix first and what can wait.
03
ImplementPut the recommendations into action with practical, strategic changes to your website and online presence.
The studioPopulation: one, plus a Chihuahua

I’m Sabrina.

Web Designer + Local SEO Strategist

I work with small beauty, wellness, and service-based businesses that have outgrown their websites.

I want to understand your business first, then figure out what your website and online presence need to do better. That might mean improving what you already have. It might mean starting over. Either way, the recommendation should make sense for your business.

Salt & Sage stays small, so you work directly with me from strategy through implementation.

Read my story →
Sabrina, the web designer behind Salt and Sage Studios in Denver
the whole team, minus the Chihuahua
ServicesFixed prices, clear scope
Services

Start with what your business needs.

start where you are

An audit isn’t a list of everything that could be changed. It shows you what’s getting in the way, what’s worth fixing first, and where your time and money make the biggest difference.

Five ways to work together.

  1. 01

    Website Checkup

    5 days
    A focused review of the website you already have, with 10 prioritized recommendations.$395
  2. 02

    Digital Presence Audit

    7–10 days
    A deeper look at your website, SEO, local search, AI search, and booking experience.From $950
  3. 03

    Website Implementation

    2–3 weeks
    I take the recommendations and implement the changes for you.From $1,750
  4. 04

    Strategic Website

    4–6 weeks
    A new website when your current one is no longer the right fit.From $3,500
  5. 05

    Social Media Strategy Audit

    1–2 weeks
    For small businesses, influencers, and personal brands: what to post, who you’re speaking to, and a six-week plan you can keep.From $750

Comfortable in your website builder? Take the Website Checkup or Digital Presence Audit and run with it.

Don’t know your way around your website builder, don’t have the time, or simply don’t want to make the changes yourself? I can do it for you, right inside the platform you already use, while preserving the brand and visual style you’ve already built.

I’ve worked in Squarespace, Wix, WordPress, Arketa, Webflow, and plenty of others. If your website is already built somewhere, chances are I can work with it.

Book Website Implementation within 30 days of your Digital Presence Audit and the full $950 audit fee will be credited toward the project.

See how each one works
Recent work · FeaturedArc Pilates and Movement
the audit, executed Implemented
Salt & Sage StudiosThe Audit · Arc Pilates and Movement

24 pages. Every finding graded, ranked by impact against effort.

  • SEOthe title tag was a single period
  • AI search“Arc at a Glance,” the facts stated plainly
  • Conversiona clearer path from finding her to booking
  • Growth systemsthe 5.0 lived on Google, never on the site
  • Socialwhere followers land when they finally click
  • Marketingwhat’s worth doing first, and what can wait

Paired with a paste-ready Implementation Package, so every recommendation came with a clear next step.
Website Implementation · SEO · Implementation

The audit found it. Then I fixed it.

Arc Pilates already had a strong foundation. The audit identified opportunities across SEO, AI search, conversion, and content. I then implemented the recommendations across the site.

Audited → implemented → found in searchOne person, start to finish
Read the case study →See all work
What clients notice
The behind-the-scenes SEO work made such a noticeable difference in helping my website get pushed forward in search results. Everything looks polished, professional, and exactly how I envisioned it.
Jenna TolpinArc Pilates and Movement · Website Implementation
Ready when you are

Not sure where to start? That’s okay.

Tell me what’s going on with your website or online presence. You don’t need to know which service you need. I’ll take a look and point you in the right direction.

Tell me about your website →
Sabrina holding the Salt and Sage newspaper, editorial web design for Denver wellness and beauty businesses
Good questions

The short answers

A few of the questions I hear most. Find the full FAQ for everything else.

The full FAQ The free local SEO guide

Not ready to talk to anyone yet? Fair. The guide is the no-conversation way to start.

What does Salt & Sage Studios do?

I help beauty, wellness, and service-based businesses improve their websites, SEO, local search visibility, and digital presence. I also build new websites when a rebuild makes sense.

Who do you work with?

I primarily work with established small businesses in beauty, wellness, and related service industries, including Pilates studios, salons, med spas, injectors, estheticians, and wellness practices.

How much does it cost?

There are five core services, starting at $395 for a Website Checkup. Digital Presence Audits start at $950, Website Implementation at $1,750, Strategic Websites at $3,500, and Social Media Strategy Audits at $750. Audit clients can also book an Implementation Day at $750 for the top of their list.

Can you help me show up on Google and AI search?

Yes. I work on local SEO, Google Business Profile visibility, website SEO, and AI search visibility so your business is easier to find when people are looking for what you offer. Balanced Injection, a solo nurse injector I built from a blank page, is the first organic Google result for “nurse injector Sloan’s Lake” as of September 2026.

Web design + local visibility

Make it easier to choose you.

People visit your website with questions. The easier those answers are to find, the easier it is for the right client to trust your business and take the next step.

Start the conversation →