Solo and women-owned businesses in health, wellness, and beauty
Mostly around Denver. Always the kind of place I’d book myself.
Pilates studios and boutique fitness
New clients are nervous. They want to know which level to choose, what to wear, and whether the reformer is as intimidating as it looks. The studios that stand out make the first visit feel easy before anyone walks through the door. Your intro offer should be one click away. It’s usually five.
I’m about to become a certified Pilates instructor myself, so this one is personal. And the same thinking applies to yoga, barre, and boutique fitness studios.
Arc Pilates and Movement · The Pilates Kitchen · Pilates Mariposa
“Instead of gate keeping her knowledge and creating a dependency on her services, she armed me with the information and strategies that I needed to be self sufficient in my business.”Erin Robinson, Pilates Mariposa
Nurse injectors and med spas
She’s comparing five providers, reading every review, and looking for any sign that she’ll feel comfortable instead of pressured. She wants to know what a consultation costs, who she’ll be meeting, and whether she can trust them with her face.
Your website should answer all of that before she has to ask. Clear pricing, real credentials, and the person behind the practice right up front. That’s what I built for Balanced Injection, and it’s turning careful researchers into booked consultations.
Balanced Injection · Strategic Website + Local SEO
No website. No Google presence. Now Balanced Injection is the first organic Google result for “nurse injector Sloan’s Lake” (September 2026), and Sari is fully booked.Balanced Injection, Denver · See the site
More businesses I love
Bridal hair & makeup
Instagram gets their attention. Your website gets the inquiry. Galleries, packages, travel details, and next steps that are easy to send to the group chat.
More for bridal → 04Salons & stylists
Clients aren’t just choosing a service. They’re choosing who they trust with their hair. Strong portfolios, clear specialties, and helpful pricing turn admirers into appointments.
More for salons → 05Estheticians, waxing & tanning
The best appointment begins before a client walks through the door. Clear prep, thoughtful aftercare, and well-timed rebooking are part of the service, and your website should say so.
For beauty studios → 06Wellness & physical therapy
People need to understand the service before they’ll feel ready to book. Plain language, thoughtful FAQs, and a clear sense of what to expect build trust before the first appointment.
Talk about your practice →The local SEO guide I wish every owner had
The first moves I make on every audit, written in plain language for the woman running the business. Free, instant, and yours to keep.
Get the free guide
The little moments shape the big decisions
I spend a lot of time on the moments most business owners never see. The visitor who leaves after thirty seconds. The question that almost got answered. The extra click before booking.
Most people never notice those moments. I notice them constantly, sometimes at 2am, sometimes about a stranger’s website I have no business thinking about. It’s a mild affliction. It also happens to be exactly what your business needs, so let’s call it a gift.
See what that looks like in practiceThe industry matters less than the care.
yes, that includes yoursIf you run a small business, you’ve put real work into it, and your website isn’t doing it justice, you’re in the right place. Tell me what you do and what’s going on, and I’ll take it from there.
Tell me what’s going on