My story · Denver, ColoradoThe short version
The person behind the studio

I was your client before I ever worked with businesses like yours.

My hairdresser. My waxer. My Pilates studio. The businesses I recommended to friends and followed on Instagram, run by people who were brilliant at what they did and nowhere to be found online. That’s the part I kept coming back to. It became Salt & Sage.

Tell me about your businessThe story in five lines ↓
Sabrina. One person, on purpose.Sabrina Cunningham, founder of Salt and Sage Studios, reading in a chair
No. 01The story in five lines
  1. 01
    Jeffersonville, Vermont. One stoplight. Businesses had first names, and everyone knew who did what and why you’d go to her. That’s still what I’m trying to get a website to say.
  2. 02
    Psychology and marketing, then five years in digital and web, including a Colorado SEO agency, learning why people click things and why they quietly leave.
  3. 03
    Esthetician school, briefly. Loving beauty and being good at performing it turned out to be two different things. The Pilates teacher training I’m in now is going considerably better.
  1. 04
    The client side. I noticed when the person I trusted in real life looked interchangeable online, and how far a new client would have to dig to find the reason I’d already found.
  2. 05
    August 2026: Salt & Sage. One person doing the strategy, the copy, the design, the search work, and the tiny button adjustment I’ll be thinking about at midnight. Not a stage I’m trying to grow out of.

She’s deciding if she trusts you
before she ever meets you.

the whole job, in one line
No. 02 · What I actually believe

SEO matters. Design matters. Copy matters. None of them are the point.

The point is that the right person finds you, understands you, trusts you, and knows what to do next. You already know how to take care of her once she walks through your door. The website has to get her comfortable enough to walk through it.

Which is why the studio works like this

01The person asking you the questions is the person reading your analytics.
02The person writing the recommendations is the person making the changes.
03The person learning why your clients love you is the person making sure a stranger can see it too.

no handoffs, no account manager

No. 03The owner side · Marley and me

Starting a business made me understand yours differently

I’ve been wildly excited about an idea and overwhelmed by it three hours later. I’ve overthought pricing, rewritten one sentence twelve times, and finished a to-do list with more on it than when I began.

So when you tell me your website has been sitting on your list for eight months, I get it. You have clients to take care of, appointments to fill, and approximately seventeen other things you promised yourself you’d do this week. Your website shouldn’t become another full-time job. You need someone to tell you what matters, what doesn’t, and then either hand you the plan or do it for you.

The name
My boyfriend’s last name is Morton, like the salt. Green is my favorite color. No elaborate brand story; it just felt like mine.
The team
Me, and Marley: ten pounds, Chihuahua, self-appointed creative director. She attends every call and has yet to approve a font.
Where to find us
Pilates, a trail, a bakery, or an iced matcha, usually thirty questions deep into how someone started her business.
Sabrina Cunningham reading the Salt and Sage Studios newspaper

Population: one, plus a Chihuahua.

Ready when you are

You built the business. I’ll help with the website.

Come with a full brief or a single sentence. I read every note myself and reply within two business days.

Tell me about your website →

How the studio works