It started in my hairdresser’s chair.
Beth has been my hairdresser for five years, and somewhere along the way, she became my friend.
Beth has been my hairdresser for five years. She knows my color formula, my extension history, and far more about my life than she probably should. When I wanted to bleach my entire head, she talked me through what it would mean for my extensions and the years I’d spent getting my hair here. I didn’t want bleach blonde. I wanted a change, and Beth knew the difference.
So when a friend texted me mid-appointment, “Who does your hair? I need a haircut,” recommending her was easy. Sending her was not. Beth had Instagram and a GlossGenius page, each doing its job, and no single place that showed why I trusted her with my hair.
Beth had built the part that mattered most: the skill, the trust, and the reputation that makes someone text a friend for her name. Her online presence hadn’t caught up. That gap felt unfair, and it’s why salon websites are personal to me.
That care is easy to feel in your chair.
The pattern
what gets lost onlineScattered info
New-client answers live in Story highlights and captions from last spring. A new client shouldn’t have to study your Instagram before she feels ready to book.
The menu
She says she needs her roots done. Your menu says partial dimensional color, full blonding, and gloss refresh. Now she’s diagnosing her own hair.
The booking page
Booking platforms start in the middle of the conversation. Your website answers the first questions so she can choose; the platform takes over once she’s ready.
The person
She isn’t only choosing a color service. She’s choosing who she’ll sit with for the next three hours, and whether you’ll be honest about the inspiration photo.
If lived-in blonde and extensions only live in captions and a booking menu, Google can’t send you the people searching for exactly that.
Bethany Munson Hair · Salon website
When we built Beth’s website, she already had the work, the loyal clients, and five years of my trust. The site’s job was to bring her services, her pricing, and her personality into one place a friend could send, so a recommendation takes one link instead of a tour of her Instagram.
I review salon sites the same way I built hers: I open the website on my phone like someone who just got your name from a friend. Can I tell what you specialize in? Whether you’re taking new clients? What each service means without knowing salon terminology? Then I look behind the scenes at titles, local SEO, Google presence, and the booking flow.
Your website should feel like the person behind the chair.
Start where it makes sense
- 01Ten prioritized fixes for the site you already have.$395
Website Checkup
5 days - 02The full diagnosis: website, search, Google profile, and booking, plus the Implementation Package: every fix written out, ready to paste.From $950
Digital Presence Audit
7–10 days - 03The done-for-you option: your audit findings, implemented by the person who wrote them.From $1,750
Website Implementation
2–3 weeks - 04A complete website for a business that has outgrown Instagram and a booking page.From $3,500
Strategic Website
4–6 weeks - 05The other half of your presence: what to post, why, and a six-week plan built around a full chair.From $750
Social Media Strategy Audit
1–2 weeks
Book Website Implementation within 30 days of your Digital Presence Audit and the full $950 audit fee will be credited toward the project.
Frequently asked questions
Do you work with independent stylists or full salons?
Both. I work with independent stylists building their own clientele, salon owners managing a team, and established businesses that have outgrown the website they started with. The site is built around the way your business actually works.
Can I keep my current booking system?
Yes. I can connect your website to platforms such as GlossGenius, Vagaro, Square Appointments, Boulevard, and Schedulicity. Your website helps clients understand what to book. Your booking platform handles the appointment.
Do I need to list all of my prices?
Not necessarily. Some services have a set price. Others depend on hair length, density, product use, maintenance, or how much work is involved. We can use exact pricing, starting prices, ranges, or a consultation-first approach. The goal is to give clients enough information to know whether the service fits before they book.
Do I need an audit before starting a new website?
No. If you already know you need a new website, we can start with the Strategic Website. Strategy and research are included in that process. The Website Checkup and Digital Presence Audit are for understanding and improving the website you already have, and Website Implementation is for having those improvements done for you.
Do you write the copy?
Yes. We’ll talk through your services, clients, process, and the way you naturally speak about your work. Then I’ll write the website copy as part of the Strategic Website process. You won’t be left alone with a blank document and a request for 500 words about yourself.
What does it cost?
The Website Checkup is $395. The Digital Presence Audit starts at $950. Website Implementation starts at $1,750. The Strategic Website starts at $3,500. The Social Media Strategy Audit starts at $750. Each one solves a different problem. You don’t need to purchase them in order, and an audit isn’t required before beginning a website project.
Your client has already made the introduction.
It’s one of the best referrals a stylist can get. When your client sends your link, her friend should be able to see your work, understand what you specialize in, and know where to start. Your website should help her take the next step. I read every inquiry myself and respond within two business days.
Talk about your salon website